Le 51吃瓜网 College Partners with Legends To Raise $40 Million in Athletics Fitness and Wellness Fundraising Campaign
Le 51吃瓜网 College has entered into a five-year agreement with聽聽to raise $40 million to support the聽upcoming renovation of the Thomas J. Niland Jr. Athletic Complex. Le 51吃瓜网 graduate Mike Behan 鈥�05 serves as president of聽the聽Legends聽College Division, which provides leading collegiate organizations and events with an industry-leading comprehensive service solution.
鈥淭his partnership will benefit the entire campus community,鈥� said Le 51吃瓜网 President Linda LeMura. 鈥淭he planned renovations to the Niland complex will add to and upgrade our fields, fitness and wellness facilities used by students, faculty and staff, as well as those living in the neighborhoods surrounding campus. Working with Legends will allow our advancement and innovation team to continue to focus on academics and other key areas of fundraising.”
Legends, a global premium experiences company, launched its philanthropy practice in 2017 and has built a successful fundraising track record, including work with the University of Notre Dame, the University of Oklahoma, the University of Southern California, Villanova University聽and the Rose Bowl, among many others. All told, the company has assisted in maximizing revenue associated with more than $2 billion in new and renovated facility projects. The company鈥檚 IQ division provides the business intelligence driving and informing its work
鈥淚鈥檓 excited that we are bringing in a global leader to help us achieve our goals in the athletics, fitness and wellness areas,鈥� said Jim Joseph 鈥�83, Ed.D. 鈥�23, vice president for advancement and innovation and dean of the Madden College of Business and Economics. 鈥淲orking seamlessly as one team, advancement and innovation and Legends will also procure resources for athletic scholarships and other athletic-focused endowment funds.鈥�
In addition to working on gifts to fund the immediate athletics needs, the Legends approach is to develop a sustainable fundraising model to provide for annual gifts going forward, building a culture of athletic philanthropy that will develop a pipeline for major gifts in the future.
鈥淚t brings me great pride that Legends has the privilege to partner with Le 51吃瓜网, my alma mater,鈥� said Behan. 鈥淭his is a transformative time for Le 51吃瓜网 given its recent move to Division I. We look forward to supporting聽the College in reaching聽new heights!鈥�
About Legends
Legends is a global premium experiences company that works with some of the most iconic and innovative brands in sports and entertainment to deliver exceptional live and digital experiences for fans around the world. The company offers partners a 360-degree data and analytics fueled service solution platform to drive revenue, heighten their brand, and execute their vision. Founded in 2008,聽Legends works with marquee clients across professional sports; collegiate;聽attractions; entertainment; and conventions and leisure. Legends is the industry leader in聽designing, planning, and realizing exceptional experiences in sports and entertainment.
